How To Build Your Personal Brand Through Your MessagingRuth-Ellen
With the power of your personal brand, you have the opportunity to influence your tribes buying decisions through the know like trust factor. It’s a form of attraction marketing and helps to position you as the expert in whatever field you declare you’re an expert in. Personal branding through your messaging, which is essentially your beliefs, values and thoughts helps you to connect with people that want and need to hear your message without them feeling like you violated there space.
So what is a personal brand?
A personal brand is essentially the continuous process of establishing an image or impression in the mind of others about you as an individual, it’s using your personality to connect with others. Some people call themselves influencers as a result of this process.
When it comes to your personal brand the struggle is real but the message is more real!
I have 10 views on my video ? but does that make my message any less meaningless?
Heck no ?
It’s not about vanity metrics (numbers) it’s about calling the right people that I am aiming at to their highest self.
?My message is not for everyone
Most of the scholars, musicians were only fully appreciated when they die (don’t worry mum this isn’t a cry for help ?)
For a long time, I forget these words and focused on fear. In fact, fear convinced me that I needed to hide in the background.
Continuing your personal brand is feeling the fear and doing it anyway
Stephen Kings film It, gave me the heebie geebies. ? The clown though ? Yes I knew it was only a movie But as a kid, I couldn’t really tell the difference between real life and make-believe ? And sometimes while adulting, I have done the same. I have made things bigger, got scared of things, added characters, depicted people as bad guys, good guys So I have one question, something to answer in your head when was the last time you exaggerated a situation? _____________________________________________________________________________ Each time we face our fear, we gain strength, courage, and confidence in the doing.- Theodore Roosevelt
See if you notice the fear in your life through my experiences with fear:
My fear convinced me that I needed to be more of an “expert”
My fear convinced me that the way I speak wasn’t good enough and that I needed diction lessons before I had the audacity to speak in front of a crowd
My fear told me that the way I look wasn’t good enough.
Because of my fear I was constantly doubting myself, I was dimming my light
I was focused on my grammar.
Focused on my diction.
So focused that I forgot about what was important.
So what was important?
My message was important!
Here is the thing…
If you’re talking to the right person then they will grab the right nuggets of information so that you see more participation.
This is regardless if they pick up what you’re putting down…today, tomorrow…or 2 years from now!
Imagine if there was something you wanted so badly that you stopped at nothing to get it?
Could you imagine if you woke up every morning and went to bed every night totally obsessed with making it happen?
Imagine if you didn’t get it?
Would you stop going for it?
“The graveyard is the richest place on earth, because it is here that you will find all the hopes and dreams that were never fulfilled, the books that were never written, the songs that were never sung, the inventions that were never shared, the cures that were never discovered, all because someone was too afraid to take that first step, keep with the problem, or determined to carry out their dream.” ― Les Brown
Don’t stop, you are closer than you think to having, everything you’ve ever imagined Don’t let fear stop you from getting what you want!
Don’t let a little word like false evidence appearing real (F.E.AR) stop you from living a big life.
Don’t give it so much much power that you hate your life so much, that it stops you from what you’ve imagined your life could be
Can my personal brand be an effective way to speak your truth?
Most definitely, personal branding is all about being unapologetic about your desires, because you have the platform to articulate your truth with no apologies.
So how do you have the courage to speak your truth even when it is challenging? Especially when fear is staring at you in the face:
- Prepare for rejection, in fact, read Rejection In Sales and why people that say no are doing you a HUGE favour
- Reclaim your power – People can not take away your power without you giving it away to them, know that you’re good enough regardless
- Reignite your confidence – Confidence is an energy that I choose to emit, something that I choose to feel moment by moment. When you’re selling your ideas to others, articulating your vision, you need to believe in it. Read 10 Ways to Sell with Confidence to implement the 10 to sell with confidence
Your personal brand doesn’t start from “The Sales Conversation”
So where does personal brand start? It starts from every touchpoint of your brand.
They may find you on Twitter, Instagram, social media mention, an email, your website, word of mouth etc.
There are many ways for people to find you, you can’t control that part of the attraction journey, however, you can control the experience of the attraction journey.There are many ways for people to find you, you can't control the how but you can control the experience of the attraction journey. Click To Tweet
‼️Never stop speaking YOUR truth, someone is waiting to hear from you. When you have something you believe in state it because people don’t need you to agree with them.
No one like a yes man/woman. ?
People want you to challenge their thinking, which is not talking at them but talking with them. So start to challenge their thinking by giving them a different viewpoint.
Be open to creating dialogue for a two-way conversation, after all, we didn’t come to our version of truth by accident we got there by experiencing life, feeling life and hearing life.
Your message means something, so go out there and spread your personal branding message.
Want support on how to stay in your zone of genius and take your personal brand to another level. Perhaps you want to share your message and take inspired action or maybe you want to streamline your processes/systems so you can increase your sales?
Then do this:
1. Jump on a call with me Ruth-Ellen your Get More Sales Coach by clicking here (it’s the quickest way to find out if how to get you more sales) Plus I have a FREE Productivity session to help you get back on track & there is no obligation to join my 1-1 Coaching program (even if it yields phenomenal results)
2. Grab your planner with social media prompts via Facebook messenger – FREE Daily Planner (it’s a taste of action rather than inaction after all)
3. Join Selling with Confidence Daily a private sales community so you can learn how to sell with confidence, don’t have all the gear (knowledge) and no game (action). Remember selling starts and ends with confidence, don’t let your confidence impact your income.
Ruth-Ellen is a Get More Sales Coach, mother of teenagers, personal performance trainer, speaker & advocate of equal rights for those on the autistic spectrum, dyslexia, and dyspraxia, website developer and unapologetically awesome!
Ruth-Ellen – Your Get More Sales Coach – You’ve Got The Gear (knowledge), Now Get In The Game (take inspired action)!