Chucky, Bounce Rates & SalesRuth-Ellen
First of all, let me take you through the journey people are taking when they visit your site:
The person comes onto your site hoping that the search engine description and title they saw in the search results matches the content on the page they have just landed on. And if it doesn’t meet their expectations (within 3 seconds or less) people jump straight off your site, this is called a bounce rate. Your job is to reduce these bounce rates.
Bounce rates are as scary as Chucky (yes from Childsplay). Because Chucky doesn’t want to be your friend he wants to ruin your life of your business, your sales, which is affecting how much you love or hate your business.
But this can be reduced by having a clear user experience, including copy, clear call to actions, easy to read font, clean design, etc.
Now let’s get into the nitty gritty…
Here are 5 ways to get more traffic:
1. When you create content, offer visitors a chance to go deeper with your content by offering them a content upgrade to learn more if they opt-in. This content upgrade could be a checklist, ebook etc.
2. Write skyscraper articles (Google loves them). Huh? Ok so this is a warning it is labour intensive. step 1 – go to Buzzsumo look for your keyword you are trying to place for 2. See which one has the most shares on the social network you are present on 3. Find ways to make a better version of that content, I am talking twice as long, better images, better quotes, better attitude, just better …do it, do it now!!!
3. Tell your list that you have just written an article. But don’t just tell them, show them. Create an extract of the post and add your 2 cents as to why it will help them solve that problem. Then add a link to the rest of the article (you will be surprised at how many people don’t do this).
Here’s to staying confident consistently ✊
Your Get More Sales Coach!